As usual, the show debuted in Grand Palais, Paris with views of the Villa Noailles shown throughout the runaway.
According to Chanel, these are the inspiration of Spring Summer 2024 collection: -
Inspired by the artistic spirit of the villa Noailles in the south of France, the CHANEL Spring-Summer 2024 Ready-to-Wear collection imagined by Virginie Viard is a kaleidoscope of vitality. Evoking the villa’s terraced gardens and the lines of its avant-garde architecture, graphic tweeds and floral embroideries are punctuated by touches of light, play of contrasts, colours and asymmetries. At the heart of this collection, a laid-back and sophisticated silhouette sets out its own idea of nonchalance and elegance.
All the silhouettes designed by Virginie Viard